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Featured Article:
A new ad and website conversion testing method is available which will revolutionize your online marketing success rate. Before now, the best marketers have used split testing religiously. That preference is changing as you read this.
In case you are not aware, split testing is what allows Google AdWords masters to lower their bid price by constantly improving the click through rate of their ads. You start with 2 competing ads. Once you have a statistically relevant sample size (after 30 clicks or so), a winner should emerge. Split testing dictates that you should then delete the loser and create another ad to compete with the winner. After repeating this process 20 or so times, you'll wind up with the best performing of 20 ads.
Split testing takes patience. The key is to change one element at a time when performing new tests. If you change more than one element of an ad or sales letter, and a winner emerges, you won't know which element caused the success. Hence, if you want to be scientific about it, you must have extreme patience as you perform split test after split test changing one element at a time.
That was the old-school method. Now comes the Taguchi Method. This is a scientific method which has been used in the manufacturing industry for decades. You are able to shortcut the process of split testing while still testing multiple variables and pick a winner.
With only a handful of tests, you can test literally thousands of combinations of a dozen or more variables. Each element is statistically isolated (using a complex algebraic algorithm) so that you are able to come up with the "ideal" variation combination which produces maximum conversions.
Using this method, it is common to increase your conversion rates many times over! If you are an online marketer, you need to take a closer look at the Taguchi Method. It is clear that those employing this method will see their conversion rates skyrocket.
Given that this method is so mathematically complex, it is no wonder more marketers haven't yet adopted it. In recent years, however, some commercial products have made their way into the mainstream. Some large companies sell their Taguchi Method consulting services for tens of thousands of dollars. Other companies sell software which walks you through the process step-by-step of setting up a Taguchi Test and then tracks all the results. With the ease of conducting a Taguchi Test, this method is bound to become more mainstream.
Chris Crompton highlights the best Taguchi Method tools at [http://www.TheTaguchiMethod.com].
How a Digital Photocopier Works
The digital photocopier technology has replaced the analog photocopier in the workplace. Staff are no longer queuing in the copy room to reproduce their documents, they request a lot of their copying and printing from the comfort of their office chair! The advanced digital technology is better for the environment than old, analog machines and they are easier to maintain and repair. Combining the functions of a photocopier, laser printer, a scanner and a fax machine the digital photocopier has claimed a valuable place in the office where one machine has replaced several. A digital photocopier is a wise investment for any workplace.
Old school, or analog (Xerography), photocopiers work by combining a positively charged drum and negatively charged substance called toner to reproduce the image of the original document. The original document would have to be rescanned for each copy required. Digital photocopiers scan the original document once and store the data as a file on its hard drive so the document can be reprinted easily and it can even be changed.
The printing function of the digital photocopier is very like a modern laser printer. The printer efficiently memorises the document scanned and creates the page in the raster memory. Through lenses and mirrors, a laser reproduces the image on paper, which is then made visible through toner with an opposite charge.
Image quality is usually considerably higher on a digital copier than an analog model. The advanced scanning technology means that duplicates can be indistinguishable from the original document. If the original document is not clear or faded, digital copiers have facilities that enable you to change the intensity for the copies resulting in your duplicates being of a far more superior quality than your original document.
The Technical Stuff
Inside your digital photocopier is a photoreceptor, this is a light sensitive surface consisting of a layer of photoconductive material that is attached to a drum. In the dark the photoreceptor in insulating but expose it to light and it becomes conducting. High voltage produces an electrical field near adjacent wires causing ionisation and create an electric field across the photoreceptor.
The image is scanned by a laser or a diode image bar, the areas of the photoreceptor that are exposed to the light are discharged causing a reduction in the electric field. The darker areas retain charge.
Toner is the powder used to develop the image. Toner is composed of colourant and plastic resin, the particles have electrostatic properties. Magnetised carrier beads transport the toner to the development area where they are charged by static electricity (triboelectricity). The photoreceptor sends a electrostatic force to the charged toner, this causes the toner to 'stick' to the image.
The image is transferred to paper by the toner coming in contact with paper and applying a polar charge opposite to that of the toner. A second charge releases the paper from the photoreceptor, the image is now on the paper.
To fuse the image the toner comprising the image is melted and stuck to the paper. This is achieved by passing the paper through rollers. A heated roll melts the toner, which is fused to the paper with the assistance of pressure from the second roller.
The advanced capabilities of a digital photocopier make them faster, quieter and produce better quality reproductions than traditional, analog photocopiers.
About the Author
Jennifer Robinson writes for Online Connect UK an office equipment and copier supplier specialising in digital office photocopiers.
Looking for old schoolfriends@ st leonards silksworth, sept 5th 1958.?
LOOKING FOR POSSIBLE REUNION AS IT IS 50YRS SINCE WE STARTED SCHOOL TOGETHER, PUPILS I AM LOOKING FOR/ GERALDINE MOWBRAY/ NEE FLETCHER, PAUL DEWHURST, FRANK SMART, JOE MOLLOY, SHIELA DUNN, GILLIAN BELL,MICHAEL DONNELLY, PAUL BAGLEY, LYNN BENSON, JOHN ASHBRIDGE, JOHN ANTHONY ROBINSON AKA FATMAN!?, PLEASE EMAIL ME @ YAHOO.CO.UK, OR CALL ME ON MY MOBILE @07950205215, HOPE TO HEAR FROM ANYONE SOON AS IT WOULD BE GREAT TO SEE HOW EVERYONE HAS GOT ON IN THIR LIVES, THANKING YOU IN ANTICIPATION, STEVE THOMPSON, PS ALL THE BEST FOR THE NEW YEAR,
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Lights are bright uptown
In Corryville, Short Vine is poised for a major face-lift as a $10 million plan comes together that would deliver renovated apartments and remade retail storefronts to the struggling business corridor.
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